Facebook, while slowly being eaten away by competition, is still a major outlet for reaching out to a community of existing and prospective audience members.
Facebook can be used for shameless, character limit-free microblogging. When the de facto minimum of 200 words cannot be reached in the blog (aka the home base), Facebook or Twitter will do, as their audiences generally have a shorter attention span anyway; I bet you're going out of your way to read this far. Plus, twitter is pretty much made for 5-word broadcasts, severely limiting its usability. Facebook is a happy medium.
And on the technical side, Facebook has features that are useful to a social organizer, such as the notorious hare button and the events system, which can be used for crowdsourcing and organization of specific events within a campaign.
Facebook can be used for shameless, character limit-free microblogging. When the de facto minimum of 200 words cannot be reached in the blog (aka the home base), Facebook or Twitter will do, as their audiences generally have a shorter attention span anyway; I bet you're going out of your way to read this far. Plus, twitter is pretty much made for 5-word broadcasts, severely limiting its usability. Facebook is a happy medium.
And on the technical side, Facebook has features that are useful to a social organizer, such as the notorious hare button and the events system, which can be used for crowdsourcing and organization of specific events within a campaign.
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